24 Karat Gold And Platinum Investment Jewelry™
Menē has a unique strategy that combines art and function with the wealth preservation qualities of gold and platinum. Menē crafts 24 karat gold and platinum investment jewelry™ sold by gram weight. By combining innovative technology, timeless design, and radical transparency, Menē restores the link between jewelry and savings.
The natural elements Gold (Au) and Platinum (Pt) have been coveted for thousands of years due to their unique qualities. Inherently timeless, these noble precious metals are indestructible, exceedingly rare in nature, and radiant like the sun and the moon.
24 KARAT PURITY
Man-made chemical alloys of 14-18 karats (58%-75% pure) have become the most common jewelry marketed and sold. Alloys do not exhibit the natural properties of gold and platinum and even tarnish with time.
The Menē Difference
Menē jewelry is crafted from pure 24 karat gold or platinum, the same form that these precious metals are found in nature. The difference in purity over man-made chemical alloys of 14-18 karats (58%-75%) is instantly observed and felt. It also means our jewelry will never tarnish, is hypoallergenic, and antimicrobial.
This commitment to purity is also the reason why we do not craft jewelry made of “rose gold” or “white gold”. These two industry inventions are man-made alloys that dilute the gold with copper or nickel – abundant metals that tarnish over time due to oxidization.
There is a myth that jewelry cannot be crafted from pure 24 karat gold due to its softness. While it is true that pure gold is more malleable than other metals and may contour to your body, gold is indestructible. This special quality can only be understood when experienced physically, leading to an appreciation of this authentic purity as superior to any element in nature.24KPure Gold18K75% Gold14K58% Gold10K42% Gold
STORE OF ENDURING VALUE
The modern jewelry industry has ascribed nonexistent intrinsic value to diamonds and gemstones, causing consumer confusion when it comes to what is truly rare in nature. Diamonds and gemstones are merely crystals of Carbon (C), one of the most abundant elements, and Aluminum Oxide (Al2O3). Sadly, diamonds have played an important role in the declining value and increased price subjectivity of modern jewelry.
The Menē Difference
By avoiding gems and diamonds, the pieces we design are homogenous as pure gold and platinum leaving no doubt as to their long-term precious metal value. As the value of Menē jewelry is essentially a weight of pure precious metals, the jewelry can be exchanged or sold in the future as easily as it was purchased. Menē stands behind this value by offering the Menē Guarantee which allows you to sell or exchange your jewelry at the daily precious metal value minus a 10% fee. Menē also provides an innovative dashboard to keep track of your purchases.
The precious metal weight and value are almost never disclosed. This lack of transparency is what enables modern jewelry brands to earn up to 80% of the original purchase price as revenue and is why modern jewelry fails to maintain its value.
The Menē Difference
Menē jewelry is sold by the gold and platinum weight value plus a transparent design and manufacturing premium. This premium is approximately 30% of the precious metal value each day. The result: a $500 Menē ring, necklace, or gold chain will have at least $350 in precious metal value at the time of purchase while $150 is the revenue earned by Menē.
ETHICALLY SOURCED GOLD AND PLATINUM
Menē jewelry is crafted from pure gold that is ethically sourced from gold mines in Nevada, USA, and Ontario, Canada. Our gold carries the coveted London Bullion Market’s Responsible Sourcing Certification.
Additionally, Menē only sources metals mined by publicly-traded precious metal miners who are held accountable to stricter environmental best-practices. Menē specifically audit these mines to ensure there is little disturbance, minimal impact to local communities, and a reclamation plan that ensures former gold mines will be terraformed back to nature within two decades or less.